Transparency with Vataly!

Hello Everyone,

I am glad to bring you a unique concept of transparency with Vataly. Off-course everyone prefers branded clothing but the products are highly marked up from their original cost.

Let me Brief you about Vataly.

It started with a question, “What if we built a vertical apparels brand that made high quality products and sold it direct to the consumer at a value price?” Aman Majithia left his job in the spring of 2016 to start his own business. Vataly does make small bets in areas that might seem speculative to larger retail brands. Yes! They are worried as to what people will think of their mission, but honestly when you want to change the way things work you need to do things that make others uncomfortable. Providing value to their customers is what matters most to them.

“VATALY”, “Va- Value” “Taly- Perpetually”- Value Perpetually.

So how many of you know the actual cost of Oxford Shirts you buy?

We often hear people talking about how expensive an Oxford shirt from some XYZ brands are. So here we are with Vataly letting us peep into the Transparency of the actual costing behind the Garbs they custom.

I had my hands on this White Oxford Shirt, and I must say this shirt and the color is my recent crush.

It’s a 100% oxford cotton is a basket weave structure where one yarn crosses two yarns which give a lustrous effect. Perfect for casual-to-formal clothing, featuring a slim fit, button-down collar, a single left chest pocket with a yoke at the back. Shirt designed to suit your formal meetings as well as casual outings.

The Shirt Factory & Actual Cost

Vataly shirt factory is located in Bengaluru, India. They choose to partner with this factory not only because they produce woven garments for top brands around the world, but also because of their conditions/technology/work friendly/transparent environment. The fabric of the Oxford is a substantial, soft cotton weave, we chose the construction of our shirts to ensure the Oxford can be worn all year round (AYR), including the hot summers. The buttons are heat resistant mother of pearl buttons.




The Crew

My never ending love for blue shades is clearly visible in this Stylish yet Simple Midnight Navy Crew Tee.

It’s ideal for frequent wear due to its incredibly soft feel and great durability, this classic tee is an essential. It offers wear-with-everything versatility, holding its own worn solo or layered with shirts, jackets and sweaters.  The crew tee gives you the stylish look with elegance.


The Crew Factory & Actual Cost

Vataly crew factory is located in Tirupur, India. They found the perfect Knit Factory located near Coimbatore.


Vataly T-shirt fabric is a 40-single yarn—a term to denote the weight of the fabric—made of 100% combed cotton. All of the cotton is grown in South India.



Vataly is totally transparent in the work they do providing customers the transparent value for the products with top notch quality and customer satisfaction.

Do checkout their website for both Women’s & Men’s Collection.

Have a great time shopping with Vataly .


Vikram Soni.


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